Calling a practice uncreative is to reenergize it, opening creativity up to a whole slew of strategies that are in no way acceptable to creativity as it’s now known. These strategies include theft, plagiarism, mechanical processes, repetition. By employing these methods, uncreativity can actually breathe life into the moribund notion of creativity as we know it.

I had the privilege of interviewing Kenneth Goldsmith about his new book Seven American Deaths and Disasters for The Paris Review Daily.